Improving Industry Image

The second critical objective is for the programmes to work together to improve the image of the industry through engaging the following range of stakeholders and areas:

• People and industry culture (Respect for People, training and development) complementing the work of the CITB
• The site and community environment
• Customers
• Sustainability of construction processes and methods

Innovation will contribute to this objective by:

• the idenfication of step change technologies and practices
• developing and using new 'models' for building performance
• identifying exemplars and a range of 'how to models'
• identifying cutting edge 'construction products' that meet client need

Best Practice Knowledge will contribute to this objective by:

• generating media coverage of productivity improvement
• demonstrating benefits of best practice to the industry to drive change
• publicising the demonstration projects
• publishing documents on people and customer related topics
• publicising work with the CITB
• communicating with the stakeholders to raise the profile of Constructing excellence in the industry
• identifying the tipping points that will grow the use of best practice

Productivity will contribute to this objective by:

• demonstrating the industry is delivering improved performance and value for money
• demonstrating that the industry is competitive against other UK market sectors and internationally
• continuing the use of performance measurement tools to improve business performance
• producing the industry progress report
• developing leading edge products and services
• working with partner organsations to access alternative data sources for statistical and trand analysis

Engagement will contirbute to this objective by:

• working with existing initiatives eg the CITB to providee practical help to construction companies
• showing clients and local communities real examples of the positive contributions that the construction industry can bring
• developing regional engagement events
• helping clients and the wider community to engage with construction in a positive manner
• collaborating with the Sector Skills Council